Engage Media Business Video Applications
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Solutions > Marketing, Sales, Communications, Training
Products > Linear Video, Interactive Video, Business Video Portal, Features
Services > Video and Sound, Localization, Strategy
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I need to:
Put the spotlight on customer advocacy
Make Product Information More Accessible
Invigorate Regular Customer Updates
Tune In to the Voice of My Customer
Invigorate Regular Customer Updates
Newletters, e-mail updates and event notices can become stale formats as consumers witness fast-evolving Web experiences.
- Prompt more leads with original video content on customer success and by offering a personalized learning experience with interactive video
- Make frequent video updates affordable with one-click, online-recorded video commentary by senior management and area experts
- Be seen as a market maker by giving customers access to video highlights from events and prompting rich dialogue on targeted topic areas
Video E-mail: Enrich commentary with video to drive ‘readership’
Interactive Product Discovery: Encourage deeper discovery of customer success by providing opportunities to drill-down on the details
Interactive Event Snapshot: Package event highlights and take-aways for broader awareness and education
VPortal Newsletter: Get your experts face-to-face with customers
Return on Investment / ROI Facts:
- Video drives the majority of e-mail click-throughs (Ovation, Jan 08)
- Online video product tours increase sales conversion by 35% (Core Metrics/Sellpoint, Nov 07)
- Interactive presentations work best when businesses want users to spend more time with the presentation, describe the experience as "enjoyable," recall more of the information (DiSEL, 05)
- Purchase intent among consumers who interacted with a brand at a b-to-b event rose 34%; 50% of the time intent translates into sales (ARF, Jan 08)