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I need to:
Put the spotlight on customer advocacy
Make Product Information More Accessible
Invigorate Regular Customer Updates
Tune In to the Voice of My Customer
Put the Spotlight on Customer Advocacy
Businesses need to showcase the most credible opinion of their value and it’s the stories of peers and experts that hold the most weight with customers.
- Break through to key decision influencers with the vivid, authentic and applicable visions of success Engage Media creates
- Escalate commitment to your solution as viewers develop a role and scenario-specific understanding with the user-driven video experience
- Achieve continued customer success with video analytics that profile and qualify audience reactions to build customer insights
Customer Advocacy Video: Vividly capture the opinions that resonate
Interactive Product Discovery: Encourage deeper discovery of customer success by providing opportunities to drill-down on the details
Campaign-Driven VPortal: Develop advocacy with selected user-generated content
Videos Analytics: Discover more about your ‘long-tail’
Return on Investment / ROI Facts:
- 91% of respondents in a consumer survey rank consumer content as the #1 aid to a buying decision (JC Williams Group, 06)
- 87% of enterprises rank “insight from professional peers” as the #1 most credible source of information (Align IT Group, 05)
- 1 in 3 Internet users say their #1 method of product research would have more impact if accompanied by video-based product opinions (ExpoTV, May 07)
- Interactive presentations work best when businesses want users to spend more time with the presentation, describe the experience as "enjoyable," recall more of the information (DiSEL, 05)