Engage Media Business Video Applications
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Products > Linear Video, Interactive Video, Business Video Portal, Features
Services > Video and Sound, Localization, Strategy
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I need to:
Put the spotlight on customer advocacy
Make Product Information More Accessible
Invigorate Regular Customer Updates
Tune In to the Voice of My Customer
Tune In to the Voice of My Customer
To build a competitive advantage, businesses need to strike up vibrant conversations with customers in spaces they control.
- Leverage deeper engagement for new insights and increased sales by tracking detailed interactions and responses to rich video content
- Gather instant customer feedback on product ideas, campaigns, releases by allowing an approved community to generate spontaneous video comments
- Improve customer-centric strategies going forward with video analytics that profile viewers and evaluate campaign effectiveness on business-specific goals
Interactive Product Discovery: Encourage deeper discovery of customer success by providing opportunities to drill-down on the details
Campaign-Driven VPortal: Focus on helping your customer solve their problems by getting their perspective
Event VPortal: Complement and supplement physical events like seminars and tradeshows
Video Analytics: Discover more about your ‘long-tail’
Return on Investment / ROI Facts:
- The popularity of video sharing sites nearly doubled from 2006 and 2007; 48% of Internet users made at least one visit in 2007 (Pew Internet and American Life Project, Jan 08)
- Nearly 6 out of 10 customers of b-to-b technology firms say co-innovation with vendors is extremely or very important (CMO Council, Jan 08)
- 49% of executives estimated that insufficient customer engagement accounts for up to 25% of lost sales each year (Economic Intelligence Unit, Apr 07)
- Nurture thought leaders: 3% to 6% of membership added 75% of videos available for download on leading video sharing sites (McKinsey Quarterly, Aug 2007)