Engage Media | About Engage Media

Engage Media Corp develops fully customized video solutions that enable corporate enterprises and communications specialists to create interactive and authentic video experiences, strategically delivered multiple digital platforms, helping to develop key viewer insights. These video-centric marketing campaigns help to inform with commercial-style and long-form video, as well as build an integral part of a company's branding strategy. Online delivery methods are Flash-based to provide for more interactivity and engagement, or encoded into QuickTime, Windows Media, or rendered to DVD as part of a multimedia presentation. Relevant search terms include: corporate video, business video, web 2.0 business solutions, web 2.0 enterprise, interactive video, product discovery video, customer advocacy or testimonial video, event coverage, on-location tour for real estate and vacation resports, marketing, communications, sales videos, training, business video portal, rich media applications for business, RIA, web 2.0 community. Engage Media is located in Toronto, Canada. Home | Online Video Solutions | Key Products | Strategic Video Production Services | Customers | Company Info | Contact

<h2>Engage Media Corp - Who We Are</h2> <h4>The Engage Media Approach</h4> Three core elements in the Engage Media approach move viewers and the business. Relevance With Engage Media’s interactive online video, viewers can drill down on content that matters to them most in a vibrant and consistent message experience. Each viewer is motivated to personalize the value of a business solution and become invested enough to act. Rich Dialogue Whether engaging customers, employees, or channel partners, Engage Media’s on-demand video environments increase ‘face-to-face’ dialogue to build deeper connections. Free from geographic or scheduling contraints, stakeholders can interact with compelling video on products, campaigns and the like, and actively define the dialogue with video responses. Key Insights Where viewers are able to interact and respond to content, businesses can develop deep insights on their specific needs and the effectiveness of the engagement. Engage Media’s smart reporting tools track interaction with every viewer and reveal insights to drive innovation and advance strategy in the business. <h4>Company Highlights</h4> History: Engage Media was founded in 2003 by an award winning team of audio and video producers. In August of 2003, Engage Media announced a significant transformation in its offerings from audio/video production house to online video solution provider for businesses looking to more deeply connect stakeholders. Major enhancements to the Engage Media technology platform and team of producers and message experts, have been regularly introduced from the beginning, providing enormous advantages for our clients. As an innovative contributor to the growth of the rich media segment and the redefinition of digital communications overall, Engage Media has grown profitably each quarter and continues to forge a market-leading position. Whether you are a marketer, communications specialist, or publisher, Engage Media delivers compelling content and elegant tools to draw any target audience into a rich dialogue, from which business can draw key insights. Engage Media Corp At A Glance: Primary Business Custom Online Video Content Creation, Online Video Interactivity, Online Video Engagement Applications Target Market Segments Corporate Promotion, Sales, Corporate Communications, Key Stakeholder Engagement Target Customer Categories Marketers, Salespeople, Communications Advisors, Line-Of-Business Owners, Publishers Service Area SMEs and enterprise class firms across North America and Europe Ownership/Investors Privately held Leadership Team: Claurelle Poole Co-Founder and Managing Director of Engage Media Corp, Claurelle Poole directs the company’s strategy, finance, and day-to-day operations. Prior to this role, Claurelle led research on economic strategy at the Institute for Competitiveness & Prosperity, co-authoring key papers that influenced Ontario government policy on venture capital and government fiscal policies. During her tenure she led with the Executive Director the research team, finance, and stakeholder consultation process at the Institute. Engage Media was born of her recognition that rich media messaging, although popular, must evolve from the 30-second commandment to an open dialogue with consumers for them to invest in discovering distinct products and ideas. Through Engage Media, Claurelle has grounded the video solution in strategic consumer insights, affording clients greater profitability as a key outcome. Claurelle received a B.Com from University of Toronto, magna cum laude, with a concentration in finance and economics. Christian Schoepke As Co-Founder and Executive Producer of Engage Media Corp, Christian Schoepke leads the creative process and new media technology development and application in the company. Christian brings over 11 years of award-winning broadcast and production experience to Engage Media. Since his first placement with one of Germany’s largest broadcasting groups in 1996, Christian has held producer positions with Rogers Communications Inc. and the Canadian Broadcasting Corporation. Engage Media is the most recent company to be founded by Christian. He founded Unrestricted Creations in 2000 to address the localization needs of multinational organizations such as Air Canada, BMW, and Nike, offering Canada’s largest roster of multilingual voiceover talent. This localization capability has since been integrated with Engage Media’s offering. Christian co-founded Engage Media to advance the platform from which highly customized media solutions can evolve, setting a new standard in on-demand video experiences for business. Christian is a contributing author to a number of industry publications, and holds a B.A. from University of Toronto in Political Science and Economics. <h4>Engage Media Corp News and Press Releases</h4> October 2, 2007 INC. magazine highlights Engage Media Corp in an article on the growth of online video for business To read both parts of the article, please <a href="http://www.inc.com/magazine/20071001/beyond-youtube.html" target="_blank">click here</a> and <a href="http://www.inc.com/magazine/20071001/how-to-be-a-broadcaster.html" target="_blank">here</a>.   September 14, 2007 Engage Media Corp introduces the Video-Perspectives portal for business Video portals designed for business users September 14, 2007 (Toronto) Engage Media Corp, a leading provider of online video content and engagement tools, and Invado Group, Inc., a marketing consulting practice focused on the technology sector, today launched Video- Perspectives. The online video community application for business is designed to promote dialogue and sharing of ideas through compelling video content and an instant online video recording tool. Video-Perspectives gives business users the opportunity to actively engage key stakeholders in a rich dialogue, free from geographic or scheduling constraints. Whether connecting with employees, partners, or external constituents, the full expression of video response and on-demand interaction with content increases dialogue in the community. Businesses gain a network of deep insights that can be leveraged and nurtured through powerful reporting and moderation tools. “Online video is becoming pervasive and the phenomenon of user-generated content a valuable new dynamic for business to leverage,” said Claurelle Poole, Co- Founder and Managing Director of Engage Media. “Our clients saw the potential and prompted the development of a video-sharing community that is uniquely relevant to business. Video-Perspectives fosters the richest form of USG, instant video response, and establishes a high quality, sustainable intelligence network for business.” The Video-Perspectives portal, the latest addition to Engage Media’s online video engagement tool set, allows for custom branding, content categories and reporting features, with unlimited scalability. Members get the user-generated video experience they are familiar with on consumer destination sites, and businesses maintain control over content, context and metrics needed to make the video portal an effective business enabler. In this joint endeavour, Engage Media and Invado Group have aligned their respective expertise in online video engagement and connecting the right audiences with relevant messaging to deliver a complete video community solution for business. “Nothing beats a face-to-face interaction – it represents the ultimate exchange of ideas,” said Christian Merhy, Invado Group’s Managing Director. “Working as one team with Engage Media we offer clients that face-to-face conversation earlier in the sequence of dialogue to accelerate business.” Business managers, directors, and executives will find the Video-Perspectives portal most useful for the purposes of group discussion and forums, internal communications, partner or customer advocacy, and development of creative content with approved audiences. Clients will be supported in the launch of their Video-Perspectives portal with target-user forensics, message positioning, and management of initial content and education of members. The Video-Perspectives portal can create an instant community for business and opens up a unique source of real-time insights to drive business value. The demo micro-site for Video-Perspectives can be found at www.video-perspectives.com. About Engage Media Corp Engage Media Corp is a leading provider of online video content and user-directed engagement tools for business. Going beyond awareness campaigns, Engage Media uses the power of video and interactive Web technology to open a dialogue with key stakeholders on their deeper needs. The company offers marketing, sales, communications, and publishing owners a comprehensive tool set of high-impact linear video, in-screen interactive video, and video community applications which dramatically enhance deep engagement and develop key stakeholder insights. Engage Media’s head office is located in Toronto, Canada. For more information, contact Engage Media Corp at 647-400-0280, or e-mail sales@engagemediacorp.com, or visit the Engage Media Corp Web site at www.engagemediacorp.com. About Invado Group, Inc. Invado Group, Inc. is a marketing consulting practice that helps technology companies increase their sales by eliminating random acts of marketing. Their comprehensive 360° Marketing methodology ensures that client marketing expenditures lead to the right dialog between an ideal prospect and a well-informed, well-prepared salesperson. Invado Group helps its clients perform target-buyer forensics, optimize their message, mobilize their prospects, and facilitate sales engagements. All assets provided by Invado Group are professional-grade and turnkey, allowing clients to immediately leverage the work to drive successful prospect and customer interactions. For more information, contact Invado Group, Inc. at 727- 251-6571, or e-mail at info@invadogroup.com, or visit the Invado Group Web site at www.invadogroup.com. For the entire press release, please <a href="http://www.engagemediacorp.com/press_releases/release_140907.pdf" target="_blank">click here</a>.   March 24, 2007 Engage Media unveils new branding initiative The full potential of online video is revealed in Engage Media’s new positioning strategy March 24, 2007 (Toronto) Engage Media Corp, a leading provider of online video content and engagement tools, today unveiled its new brand identity, including a redesigned corporate Web site and brand colours, along with new positioning as the company that creates “Media That Moves” people and the business. Since opening its doors in 2003, Engage Media has innovated and evolved to meet its client’s online video needs. The new positioning, which reflects Engage Media’s online video solutions to broader business needs that just marketing, is an expression of the company’s commitment to innovation, emotive content, and actionable insights for the business. “Our new branding is a powerful expression of Engage Media’s position as a leader in the use of online video engagement to connect with an audience and drive business value,” said Engage Media’s Co-Founder and Managing Director, Claurelle Poole. “It communicates our seasoned practice of both creative impact and strategic results where online video is leveraged to solve business problems. It stands for the extensive capability we give our clients to advance their businesses through innovative applications of online video and key insights developed.” Later this year, the company plans to launch a platform where its key stakeholders can meet to share ideas on how online video can enable business. As a network of peer insights, Engage Media’s platform will be a place where the industry can come together and explore new online video strategies for business. About Engage Media Corp Engage Media Corp is a leading provider of online video content and user-directed engagement tools for business. Going beyond awareness campaigns, Engage Media uses the power of video and interactive Web technology to open a dialogue with key stakeholders on their deeper needs. The company offers marketing, sales, communications, business strategy, and publishing owners a comprehensive tool set of high-impact linear video and in-screen interactive video, which dramatically enhances deep engagement. Engage Media’s head office is located in Toronto, Canada, with an affiliate office in New York, USA. For more information, visit the Engage Media Web site at www.engagemediacorp.com. For the entire press release, please <a href="http://www.engagemediacorp.com/press_releases/release_240307.pdf" target="_blank">click here</a>.   February 19, 2007 Engage Media and Invado Group partner to deliver customer success videos Online video elevates customer advocacy for technology companies February 19, 2007 (Toronto) Engage Media Corp, a leading provider of online video content and engagement tools, today announced a partnership agreement with Invado Group, Inc., a marketing consulting practice focused on the technology sector, to produce customer testimonial videos and other interactive media content for Invado’s growing customer base of technology companies. By partnering with Invado Group, Engage Media is expanding its strategic partner base of subject matter and messaging experts to enhance the dialogue its videos create with targeted audiences. The “Customer Advocacy Kit” is a total customer success solution, including a 3-minute video, short teaser clip, professional-grade sales presentation, written story suitable for printed collateral and web viewing, and short “golf cart” conversation sales script. “We are pleased to be partnering with a growing consulting practice whose strategic marketing services complement our diverse set of creative online video solutions,” said Claurelle Poole, Engage Media’s Co-Founder and Managing Director. “This partnership further expands our customer base and allows us to focus on the specific communication challenges of technology clients.” “By combining Invado Group’s technology marketing expertise with Engage Media’s online video capabilities, we are able to offer our clients a comprehensive customer success solution,” said Christian Merhy, Invado Group’s Founder and Managing Director. “Instead of producing just a printed testimonial or a standalone video clip, we differentiate ourselves by providing our clients with a complete content package that they can leverage in virtually any situation, be it on the Web, through a variety of handheld devices such as iPods or Blackberries, or even face-toface with a prospective customer.” Engage Media’s initial engagements will focus on video customer testimonials and teaser clips that are part of Invado Group’s Customer Advocacy Kit practice. Both companies expect the partnership to expand and deepen, with Engage Media developing innovative new media solutions for core practices such as Vertical Marketing, Launch Marketing, and Sales Enablement. About Engage Media Corp Engage Media Corp is a leading provider of online video content and user-directed engagement tools for business. Going beyond awareness campaigns, Engage Media uses the power of video and interactive Web technology to open a dialogue with key stakeholders on their deeper needs. The company offers marketing, sales, communications, business strategy, and publishing owners a comprehensive tool set of high-impact linear video and in-screen interactive video, which dramatically enhances deep engagement. Engage Media’s head office is located in Toronto, Canada, with an affiliate office in New York, USA. For more information, visit the Engage Media Web site at www.engagemediacorp.com. About Invado Group, Inc. Invado Group, Inc. is a marketing consulting practice that helps technology companies increase their sales by eliminating random acts of marketing. Their comprehensive 360° Marketing methodology ensures that client marketing expenditures lead to the right dialog between an ideal prospect and a well-informed, well-prepared salesperson. Invado Group helps its clients perform target-buyer forensics, optimize their message, mobilize their prospects, and facilitate sales engagements. All assets provided by Invado Group are professional-grade and turn-key, allowing clients to immediately leverage the work to drive successful prospect and customer interactions. For more information, contact Invado Group, Inc. at (727) 251-6571, or e-mail at info@invadogroup.com; or visit the Invado Group Web site at www.invadogroup.com. For the entire press release, please <a href="http://www.engagemediacorp.com/press_releases/release_190207.pdf" target="_blank">click here</a>.